Marketing a Global B2B Business: Insights from Toby Blatchford-Tagg

LinkedIn Marketing Expert Podcast
Toby Blatchford Tagg from The Lead Lab and Mary Meyer discuss LinkedIn Marketing.

🎙️ Welcome to Healthy Happy Wise Wealthy!

In this insightful and thought-provoking episode, Mary Meyer sits down with Toby Blatchford-Tagg of The Lead Lab to explore the evolving world of marketing, technology, entrepreneurship, and human connection. From LinkedIn automation and AI-powered outreach to stress management and mental wellness, this conversation dives into what it truly takes to grow a business in today’s rapidly changing digital landscape.

If you’ve ever felt overwhelmed by marketing, uncertain about how to grow your business, or curious about where AI fits into authentic communication, you’re not alone. Toby shares practical insights from nearly two decades in business while offering a grounded perspective on adapting to change without losing the human element that matters most.

This episode proves that success isn’t just about automation or scaling fast — it’s about staying adaptable, intentional, and connected to people along the way.

🌟 Topics Covered:

  • The evolution from cold calling to LinkedIn outreach
  • Why concise messaging matters in marketing
  • The psychology behind successful lead generation
  • How AI can support — but not replace — authentic communication
  • Marketing strategies for modern entrepreneurs
  • The stress of running an international business
  • Technology’s impact on mental health and relationships
  • Why adaptability is essential for business growth
  • The changing future of sales and communication
  • Balancing automation with genuine human connection

Key takeaways:

  • You don’t need perfect marketing to get started.
  • Small, consistent actions can create powerful momentum.
  • Human connection still matters deeply in a digital world.
  • AI works best as a support tool, not a replacement for authenticity.
  • Marketing becomes easier when you focus on helping people.
  • Flexibility and adaptability are critical for long-term success.
  • Business growth should support your wellbeing — not destroy it.
  • Technology creates opportunity, but boundaries still matter.
  • Clear communication is often more effective than complicated strategies.
  • You can evolve your business without losing your values.

Some questions asked:

  • What makes LinkedIn outreach so effective?
  • Why do people struggle so much with marketing?
  • What makes a lead generation message actually work?
  • What changes have you seen in marketing over the last 17 years?
  • How has technology changed human communication?
  • What role does stress play in entrepreneurship?
  • Why is adaptability so important for business owners?
  • How do you balance automation with authenticity?
  • What concerns do you have about AI and relationships?

Learn more about Toby Blatchford-Tagg:

Apps or tools mentioned

  • ChatGPT
  • Grok
  • DeepSeek
  • Heights
  • Google
  • LinkedIn
  • Facebook Ads
  • Instagram Ads

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Mary Meyer is a podcast host, actor, sales professional, mother and entrepreneur helping people and organizations share meaningful conversations that support health, wisdom, clarity, and growth.

Produced by the All-Talented Erika Christie 


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